AI visibility tools · head-to-head

Profound vs Peec AI vs Otterly.AI (2026): The 3-Way AI Visibility Comparison

Q: Is Peec AI cheaper than Profound?

For multi-engine tracking, yes. Peec's Starter is 85 euros a month with a choice of 3 models (per OMR Reviews, March 2026), while Profound charges $399 for its first multi-engine tier. Profound's $99 plan is cheaper in dollars but covers ChatGPT only.

By the GEOHATS research team · Last updated: August 4, 2026 · All prices checked on vendor pages August 4, 2026 unless noted

Profound, Peec AI and Otterly.AI are the three incumbents buyers shortlist when they want to know how often ChatGPT, Perplexity, Gemini or Google AI Overviews mention their brand. All three run tracked prompts on a schedule and report mentions, citations and competitor share. They differ sharply on price, engine coverage and depth.

Instant answer

Short version: Otterly.AI is the budget pick (from $29 a month, four engines included). Peec AI gives mid-market SEO teams the best analytics depth per euro (from €85). Profound is the enterprise platform (from $99, realistically $399 and up) with the deepest engine ceiling and compliance features.

Choose Otterly.AI if you are a founder, small team or agency that needs multi-engine tracking under $200 a month.
Choose Peec AI if you are an in-house SEO or content team that wants daily tracking, competitor benchmarks and multi-country splits without an enterprise contract.
Choose Profound if you are an enterprise brand that needs the widest engine coverage, agent analytics, SOC 2 and SSO, and has five figures a year to spend.

At a glance: the three tools side by side

Verified from each vendor's pricing page on August 4, 2026. Peec AI hides prices behind signup; its euro figures come from OMR Reviews, last updated March 2026.

Factor	Profound	Peec AI	Otterly.AI
Entry price	$99/mo (billed yearly, ChatGPT only)	€85/mo (Starter)	$29/mo (Lite)
Multi-engine tier	$399/mo (3 engines)	€85/mo (choose 3 models)	$29/mo (4 engines included)
Prompts at entry	50	50	15
Engine ceiling	Up to 9 (Enterprise)	6 listed (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini)	4 base + Claude, Gemini, AI Mode as paid add-ons
Team seats	1 (Starter) to 3 (Growth)	1 to 5 projects by tier	Unlimited members on every plan
API / MCP access	Enterprise	API on Enterprise	API + MCP from $189/mo
Free trial	Self-serve signup (Starter, Growth)	1 week	Yes, no card required
Best for	Enterprise brand teams	Mid-market SEO teams	Founders, small teams, agencies
Traction signal	700+ enterprises, 10%+ of Fortune 500 (company claim)	G2 4.9/5 on 11 reviews (small sample)	G2 4.8/5 on 42 reviews (July 2026)

Pricing: what you actually pay in 2026

Otterly.AI is the cheapest real multi-engine tracker of the three. Its Lite plan is $29 a month and includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot with daily tracking, with annual billing dropping it to $25. Standard is $189 for 100 prompts and Premium is $489 for 400.

Profound's Starter plan is $99 a month billed yearly, but it tracks ChatGPT only. Multi-engine tracking starts at Growth, $399 a month for three engines (ChatGPT, Perplexity, Google AI Overviews) and 100 prompts. Enterprise is quote-only; Stork's 2026 comparison puts real deployments at $30,000 to $100,000+ per year.

Peec AI does not publish prices on its pricing page (checked August 4, 2026; you see tiers, not numbers). OMR Reviews lists Starter at €85, Pro at €205 and Advanced at €425 a month (March 2026), with 50, 150 and 350 prompts. Each tier includes a choice of 3 models; Workduo's pricing guide reports extra models cost roughly €30 to €140 a month depending on tier.

Winner on price: Otterly.AI, because $29 buys four engines and daily tracking, a configuration that costs $399 at Profound and needs add-ons at Peec.

Engine coverage: who watches the most AI answers

Coverage splits into two questions: how many engines you get at the price you pay, and how high the ceiling goes. Otterly wins the first: four engines on the $29 plan, with Claude, Gemini and Google AI Mode as priced add-ons ($9 to $439 a month depending on tier and model).

Profound wins the second. Its Enterprise plan tracks up to 9 answer engines, the widest published ceiling of the three, but its $99 tier is single-engine. Peec sits between: its pricing page lists ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Perplexity and Gemini, with every self-serve tier picking 3 of them and Enterprise getting all models.

Winner on coverage per dollar: Otterly.AI. Winner on the coverage ceiling: Profound, because 9 engines at Enterprise is the deepest tracked surface among the three.

Analytics depth: from mention counts to agent traffic

All three report brand mentions, cited sources and competitor share over time. Profound goes furthest beyond that baseline: its Growth and Starter plans meter "Agents credits" (100 to 400 a month) for agent-driven analysis, and its enterprise tier is the one Fortune 500 brands like Walmart and MongoDB reportedly use for AI search analytics at scale.

Peec's depth is the self-serve kind: daily tracking on every tier, per-project country splits (1 country on Starter, 3 on Pro and Advanced), and competitor benchmarking aimed at SEO managers. Reviewers consistently frame it as the best depth-to-price ratio in the mid-market; its G2 profile shows a 4.9/5 average, though on only 11 reviews.

Otterly's analytics are lighter per prompt but broader per dollar: every plan includes GEO URL audits (1,000 to 10,000 a month), and Standard adds Agent Analytics with 200,000 tracked events. For pure reporting depth at enterprise scale, Profound is ahead; for depth you can buy with a credit card, Peec is.

Winner on enterprise analytics: Profound. Winner on self-serve analytics per euro: Peec AI, because daily multi-country tracking from €85 has no equivalent at Profound's price points.

Agency and team workflows

Otterly is the only one of the three with unlimited team members on every plan, and its $189 Standard tier adds unlimited workspaces, which is the cheapest way among the three to run many small client accounts. Extra prompt packs are $99 per 100 prompts a month.

Peec structures agency work around projects: 1 on Starter, 2 on Pro, 5 on Advanced (€425). That caps client count but gives each client a full analytics workspace with its own country targeting. Profound's Growth plan includes just 3 seats; multi-company tracking is an Enterprise feature, which prices most agencies out.

Winner on agency workflows: Otterly.AI, because unlimited workspaces and seats at $189 beat capped projects and per-seat limits. Agencies with fewer, bigger clients that need multi-market reporting should still shortlist Peec.

Automation, API and integrations

Otterly is unusually open here: API access (2,000 requests a month) and MCP access ship on the $189 Standard plan, so you can pull visibility data into your own dashboards or let a coding agent query it. Premium raises both to 5,000 requests.

Profound offers API and deeper integrations at Enterprise, alongside SSO/SAML and SOC 2. Peec's integrations arrive on Advanced, and OMR lists API access as an Enterprise feature. For self-serve automation, neither matches Otterly's entry point.

Winner on self-serve API access: Otterly.AI, because API plus MCP at $189 is the lowest programmatic entry among the three.

Enterprise readiness and trust

Profound is the category's heavyweight. It raised a $96 million Series C at a $1 billion valuation in February 2026, bringing total funding above $155 million, and says it serves more than 700 enterprises including over 10% of the Fortune 500. SOC 2, SSO/SAML and dedicated Slack support are listed on its Enterprise tier.

Peec and Otterly are smaller vendors with strong but thin public review bases: Otterly held a 4.8/5 G2 average across 42 reviews as of July 2026, Peec 4.9/5 across 11. Neither advertises SOC 2 or SSO on self-serve tiers.

Winner on enterprise readiness: Profound, because funding, Fortune 500 references and compliance features are exactly what procurement asks for.

Pick Profound if...

You run AI visibility for an enterprise brand, need up to 9 engines, agent analytics, SOC 2 and SSO, and can justify $399 a month minimum (realistically an Enterprise quote). Profound is overkill below that: its $99 tier tracks one engine, which Otterly beats on coverage at a third of the price. Weigh alternatives first in our Profound alternatives comparison.

Pick Peec AI if...

You are an in-house SEO or content team in the €85 to €425 range that wants daily tracking, competitor benchmarks and multi-country reporting without talking to sales. Accept the trade-offs: prices are not published on the site, extra models cost add-on fees, and API access sits behind the Enterprise tier.

Pick Otterly.AI if...

You are a founder, small marketing team or agency that wants the most engines and the most workspaces per dollar, plus API and MCP access from $189. Accept that entry-level prompt volume is small (15 on Lite) and Claude and Gemini tracking cost extra.

Where each one falls short

Profound: single-engine at $99, a big jump to $399, quote-only enterprise pricing, and a credits-based agent model that is hard to budget. Third-party deployment estimates run to six figures a year.
Peec AI: no public prices on its own pricing page, capped projects per tier, paid add-ons for a 4th or 5th model, Enterprise-gated API, and a small G2 sample (11 reviews).
Otterly.AI: only 15 prompts at entry, Claude and Gemini cost add-on fees, extra prompts are $99 per 100, and reporting depth trails Profound at enterprise scale.
All three: they measure visibility; none of them writes or publishes the content that changes it. Budget separately for acting on the gaps they find.

Switching between them

Migration cost is mostly prompt-list rebuild time, not data. Your tracked question set exports or copies over in an afternoon, but historical scores do not transfer meaningfully: each tool samples engines with different frequency and prompt phrasing, so absolute scores are not comparable across tools. Plan for a 2 to 4 week overlap to establish a new baseline before cancelling the old subscription.

Disclosure: GEOHATS is our product

Where GEOHATS fits. The three tools above answer "how visible am I?". GEOHATS starts there (it tracks ChatGPT, Claude, Perplexity, Gemini and Grok on your own API keys), then does the step they leave to you: it finds the buyer questions you lose, writes the page built to win the citation, and publishes it to WordPress or through your coding agent via MCP. Pricing is a one-time lifetime license from $49 instead of a subscription.

Honest limits: our tracker is younger and lighter than Profound's, publishing integrations are WordPress-first, there is no SOC 2 or SSO, and you bring your own AI keys (you pay providers at cost). If you mainly need deep enterprise reporting, pick from the three above; the feature-by-feature comparison shows where we do and do not overlap.

FAQ: best AI visibility tools compared

What are the best AI visibility tools compared side by side for 2026?

The three most-shortlisted are Profound (enterprise, from $99 single-engine, multi-engine from $399), Peec AI (mid-market, €85 to €425 per OMR) and Otterly.AI (entry, from $29 with four engines). Otterly wins on price, Peec on self-serve analytics depth, Profound on enterprise coverage and compliance.

Is Profound worth it for a small business?

Usually not. Its $99 Starter tracks only ChatGPT, while Otterly's $29 Lite tracks four engines. Profound's value shows up at Growth ($399) and Enterprise, where agent analytics, up to 9 engines and SOC 2 matter to bigger teams.

Is Peec AI cheaper than Profound?

For multi-engine tracking, yes. Peec's Starter is €85 a month with a choice of 3 models (per OMR Reviews, March 2026), while Profound charges $399 for its first multi-engine tier. Profound's $99 plan is cheaper in dollars but covers ChatGPT only.

Does Otterly.AI track ChatGPT and Google AI Overviews?

Yes. Its $29 Lite plan includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot with daily tracking. Claude, Gemini and Google AI Mode are paid add-ons on Standard and above.

Do any of these tools write the content, or just measure visibility?

All three are measurement platforms: they report where you are mentioned and cited, and leave the fixing to your team. Tools that generate the pages are a separate category; our guide to GEO tools that write the content maps it.

How much does it cost to track five AI engines in 2026?

At Otterly: $189 Standard plus Claude and Gemini add-ons. At Peec: €85 to €425 base plus roughly €30 to €140 per extra model beyond your included 3. At Profound: an Enterprise quote, since Growth stops at 3 engines. Exact totals depend on prompt volume, so price your own mix on the vendors' pages.

Bottom line

Otterly.AI for budgets under $200, Peec AI for mid-market analytics depth, Profound for enterprise coverage and compliance. If you can only pick one and you are not an enterprise, start with Otterly's free trial: it is the cheapest way to see your real AI visibility across four engines. Then decide whether measurement alone is enough, or whether you also need the pages that change the numbers; our GEOHATS vs Profound breakdown and the rest of our research library cover that decision.