AI visibility tools, head to head

Profound vs Peec AI (2026): Enterprise Depth or Agency Agility?

Q: Can I switch from Profound to Peec AI without losing my data?

You keep your prompt list but not comparable history: the tools sample engines differently, so old scores do not map onto new ones. Overlap both for 2 to 4 weeks to establish a fresh baseline before cancelling.

Last updated: August 4, 2026 · All prices checked August 4, 2026

Instant answer

Peec AI is the better buy for most small and mid-size teams: 85 euros a month gets daily tracking across 3 AI models with unlimited users. Profound is the better platform for enterprises that need up to 9 engines, agent analytics, SOC 2 and SSO, priced from $399 for multi-engine tracking.

Choose Profound if procurement, compliance and enterprise-scale reporting drive your decision. Choose Peec AI if you want the most self-serve analytics per euro without talking to sales.

Profound and Peec AI sit at opposite ends of the same category. Profound raised a $96 million Series C at a $1 billion valuation in February 2026 and sells mostly to enterprises. Peec AI is a Berlin-built, self-serve tracker that SEO teams buy with a credit card. This page compares the two directly, with a specific answer for the question small SaaS founders actually ask: is either one right for a company my size?

We compared the three-tool field (including Otterly.AI) in our 3-way AI visibility comparison. This page goes deeper on just these two.

Profound vs Peec AI at a glance

Factor	Profound	Peec AI
Entry price	$99/mo, billed yearly (ChatGPT only)	85 euros/mo (3 models included)
Multi-engine entry	$399/mo Growth (3 engines)	85 euros/mo Starter (choose 3 of 6 models)
Engine ceiling	Up to 9 engines (Enterprise)	All models (Enterprise); add-ons below that
Prompts at entry	50 (Starter) / 100 (Growth)	50 (Starter) / 150 (Pro) / 350 (Advanced)
Seats	1 (Starter) / 3 (Growth)	Unlimited users on every tier
Multi-client tracking	Enterprise only	1 to 5 projects by tier
API access	Enterprise	Enterprise
Compliance	SOC 2, SSO/SAML (Enterprise)	SSO at Enterprise; no SOC 2 advertised
Free trial	Self-serve signup on Starter and Growth	1 week
G2 signal	About 4.6/5, G2 Winter 2026 Leader	4.9/5 on 11 reviews (small sample)

Table cells verified from vendor pricing pages and the third-party sources listed at the end, all checked August 4, 2026. Peec does not publish prices on its own pricing page; EUR figures come from OMR Reviews.

Pricing accessibility: who can actually start

Profound publishes three tiers: Starter at $99 a month (billed yearly), Growth at $399, and a quote-only Enterprise plan. The catch sits in the fine print: Starter tracks ChatGPT only, with 50 prompts and 1 seat. The first plan that watches more than one engine is Growth at $399.

Peec AI's own pricing page shows tiers but no numbers (checked August 4, 2026), which is its most-cited annoyance. OMR Reviews lists Starter at 85 euros, Pro at 205 and Advanced at 425 a month, with 50, 150 and 350 prompts and a 1-week free trial. Every tier includes a choice of 3 models and unlimited users.

VerdictWinner on pricing accessibility: Peec AI, because 85 euros buys 3-engine daily tracking and unlimited seats, while Profound's comparable configuration costs $399. Profound counters with transparency: its prices are on its own site, Peec's are not.

Engine coverage per dollar

Peec's pricing page lists six trackable surfaces: ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity and Gemini. Self-serve tiers pick 3; Workduo's pricing guide reports extra models cost roughly 30 to 140 euros a month depending on tier.

Profound's Growth plan fixes its 3 engines (ChatGPT, Perplexity, Google AI Overviews), and its Enterprise plan tracks up to 9 answer engines, the widest published ceiling in the category. At 85 euros versus $399, Peec delivers the same engine count for roughly a quarter of the price; above 3 engines, only Profound has a published path to 9.

VerdictWinner on coverage per dollar: Peec AI. Winner on the coverage ceiling: Profound, because no self-serve Peec tier reaches its 9-engine Enterprise scope.

Analytics depth

Profound goes furthest past the mention-counting baseline. Its plans meter "Agents credits" (100 a month on Starter, 400 on Growth) for agent-driven analysis, Enterprise adds ChatGPT Shopping tracking, and every plan ships integrations with Akamai, AWS, Cloudflare, Fastly, Google Analytics, Netlify, Vercel and WordPress, which lets it see AI crawler activity at the CDN level. Fortune reports Walmart and MongoDB among its users.

Peec's depth is the self-serve kind: daily tracking on every tier, competitor benchmarking, per-project country targeting, and GSC, GA and Looker integrations on Advanced. It reports what an SEO manager needs weekly, without the enterprise instrumentation. Its G2 average is 4.9/5, though on only 11 reviews.

VerdictWinner on analytics depth: Profound, because agent credits, shopping tracking and CDN-level crawler visibility have no Peec equivalent. Peec covers the reporting most non-enterprise teams actually read.

Agency and multi-client workflows

Peec structures agency work around projects: 1 on Starter, 2 on Pro, 5 on Advanced (425 euros), each a full workspace with its own country targeting, and unlimited users at every tier means client logins cost nothing extra.

Profound gates multi-company tracking behind its Enterprise quote, and its self-serve seats are tight: 1 on Starter, 3 on Growth. Stork's 2026 comparison puts real Profound deployments at $30,000 to $100,000+ a year, which prices out most independent agencies.

VerdictWinner on agency workflows: Peec AI, because five client workspaces with unlimited users at 425 euros has no self-serve Profound counterpart. Agencies above 5 clients outgrow Peec's project caps and should compare Enterprise quotes from both.

Enterprise readiness

This is Profound's home turf. Beyond the $96M Series C, 700+ enterprise customers and 10%+ of the Fortune 500, its Enterprise tier lists SOC 2, SSO/SAML, dedicated Slack support with a 24-hour SLA, and API access. G2 named Profound one of the Best AI Tools of 2026, and Trakkr's review pegs its G2 average around 4.6/5 with Leader status.

Peec offers SSO and API at its Enterprise tier but advertises no SOC 2, and its public review base is thin. For a procurement checklist, that difference decides the deal on its own.

VerdictWinner on enterprise readiness: Profound, because SOC 2, SSO, an SLA and Fortune 500 references are exactly what security review asks for, and Peec cannot show them today.

API and integrations

Both vendors gate their API behind Enterprise, so neither wins on programmatic access at self-serve prices. The difference is built-in integrations: Profound connects to CDN and hosting layers (Akamai, Cloudflare, Fastly, Vercel and others) on every plan, while Peec's GSC, GA and Looker connections arrive at the 425-euro Advanced tier.

VerdictWinner on API and integrations: Profound, narrowly, because CDN-level integrations ship on all plans. If you need an affordable API, neither fits; that gap is part of why cheaper tools keep winning small-team shortlists.

What it costs at three real usage levels

Annualized, using the verified figures above (Peec per OMR Reviews; euro amounts left in euros):

Scenario	Profound	Peec AI
Solo SaaS, 50 prompts, 3 engines	$4,788/yr (Growth; Starter is single-engine)	1,020 euros/yr (Starter)
Marketing team, 150 prompts, 2 products	Enterprise quote (Growth caps at 100 prompts)	2,460 euros/yr (Pro)
Agency, 5 clients, 350 prompts	Enterprise quote; est. $30k to $100k+/yr per Stork	5,100 euros/yr (Advanced)

The pattern is consistent: at every self-serve scale, Peec costs a quarter or less of Profound's equivalent. Profound's pricing only makes sense once its enterprise-only features are the requirement. For a line-by-line teardown of the Profound side, see our Profound pricing breakdown.

Who should pick which

Solo founder or bootstrapped SaaS: neither is a slam dunk; if you must pick one, Peec's 85-euro Starter with a 1-week trial. See the small-SaaS section below.
Small SaaS with a marketing hire (10 to 50 people): Peec AI. Fifty prompts across 3 engines with unlimited seats covers a focused question set, and the price survives budget review.
Mid-market SEO team: Peec Pro or Advanced, unless you need SOC 2 or 4+ engines, in which case get a Profound Growth or Enterprise quote.
Agency with up to 5 clients: Peec Advanced. Above 5 clients, compare Enterprise quotes from both.
Enterprise brand team: Profound. Nine engines, agent analytics, shopping tracking and compliance are the whole reason it costs what it costs.

Where each one falls short

Profound: $99 buys one engine; the jump to $399 is steep; 150+ prompts force a quote; seats are capped at 3 below Enterprise; agent credits are hard to budget; third-party deployment estimates reach six figures a year.
Peec AI: no prices on its own pricing page; a 4th model costs add-on fees; API and SSO sit at Enterprise; no SOC 2 advertised; project caps bind agencies; 11 G2 reviews is a thin base for a big commitment.
Both: they measure visibility and stop there. Neither writes or publishes the content that changes the score, so budget separately for acting on what they find.

Switching between Profound and Peec

Migration is prompt-list rebuild time, not a data migration. Your tracked questions copy over in an afternoon (Profound Growth exports CSV/JSON; Peec's exports live in its reporting). Historical scores do not transfer meaningfully: the two tools sample different engines at different frequencies, so absolute numbers are not comparable. Run a 2 to 4 week overlap to set a new baseline before cancelling.

Profound vs Peec AI for a small SaaS: the honest answer

The question buyers actually ask AI assistants is "Profound vs Peec AI, which is better for a small SaaS tracking AI visibility?" The honest answer: for a bootstrapped SaaS, both are probably more tool than you need. Profound is built for enterprises; its $99 tier is a single-engine sampler of a $30k-a-year platform. Peec is built for SEO teams and agencies; 85 euros a month is defensible, but 1,020 euros a year still buys measurement only, with zero help producing the content that changes the measurements.

Peec degrades to small scale far better: a real 1-week trial, no sales call, unlimited users, and 3 engines from day one. If the choice is strictly these two, a small SaaS should pick Peec AI and treat Profound as the tool it might graduate to at enterprise scale.

If neither fits the budget, cheaper paths exist: Otterly.AI starts at $29 a month for four engines, and the tools in our research library cover the rest of the field.

Disclosure: GEOHATS is our product

Where we fit for the small-SaaS asker. GEOHATS covers the tracking basics (ChatGPT, Claude, Perplexity, Gemini and Grok on your own API keys), then does what neither Profound nor Peec does: it finds the buyer questions you lose, writes the page built to win the citation, and publishes it to WordPress or through your coding agent via MCP. It is a one-time lifetime license from $49 rather than a subscription, which fits bootstrapped budgets. Honest limits: our tracker is younger and lighter than Profound's, there is no SOC 2 or SSO, publishing is WordPress-first, and you pay AI providers at cost. The feature-by-feature comparison shows exactly where we overlap with the tools above and where we do not.

FAQ

Profound vs Peec AI: which is better for a small SaaS?

Peec AI. Its 85-euro Starter includes 3 engines, 50 prompts, unlimited users and a 1-week trial, while Profound's $99 tier tracks ChatGPT only and its multi-engine plan costs $399. That said, both are measurement-only tools; a small SaaS should also weigh cheaper options before committing to either.

Is Peec AI cheaper than Profound?

Yes, at every self-serve level. Multi-engine tracking starts at 85 euros a month at Peec (per OMR Reviews, checked August 4, 2026) versus $399 at Profound. Profound's $99 Starter is cheaper in absolute dollars but covers a single engine.

Does Profound track more AI engines than Peec AI?

At the top, yes: Profound Enterprise tracks up to 9 answer engines. Below Enterprise the picture flips: Peec's 85-euro tier includes a choice of 3 of 6 models, while Profound fixes 3 engines only at $399.

Is Profound SOC 2 compliant, and is Peec?

Profound lists SOC 2 and SSO/SAML on its Enterprise tier. Peec offers SSO at Enterprise but advertises no SOC 2 as of August 4, 2026. If compliance certification is a hard requirement, Profound is currently the only one of the two that meets it.

Does Peec AI have a free trial?

Yes, 1 week, self-serve, no sales call. Profound offers self-serve signup on its Starter and Growth plans; its Enterprise tier requires a sales conversation.

Can I switch from Profound to Peec AI without losing my data?

You keep your prompt list (an afternoon of copying) but not comparable history: the tools sample engines differently, so old scores do not map onto new ones. Overlap both for 2 to 4 weeks to establish a fresh baseline before cancelling.

Bottom line

Choose Profound for enterprise depth: up to 9 engines, agent analytics, SOC 2 and references procurement recognizes. Choose Peec AI for agency agility: 3-engine daily tracking, unlimited users and client workspaces from 85 euros. For most teams below enterprise scale, and for the small SaaS asking this question, Peec is the sensible pick of the two. If you want the fuller field, our GEOHATS vs Profound breakdown and the 3-way comparison linked above map it.