AI Search News
What's changing in AI Overviews, ChatGPT, Perplexity and Gemini - and what it means for brands that want to be the answer.
Reddit Blocks 23 Million Spam Views a Day, but 13 Words Can Still Steer an AI Answer
Reddit's bot crackdown collides with GEO: Cornell found 13 seeded words can sway AI answers, and Reddit appears in ~40% of LLM answers.
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Google Tests Ads Inside AI Mode, Healthcare First
Google is testing healthcare ads inside AI Mode, which PPC Land puts at 1 billion monthly users. Paid placement is coming to AI answers.
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Randomized Study: Google AI Overviews Cut Organic Clicks 39.8%
A randomized field experiment finds AI Overviews cut outbound organic clicks 39.8% and push zero-click searches to 72%.
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Book Your Discovery CallWhat we cover, and how
The GEOHATS Wire covers changes that affect whether AI assistants mention your brand: how Google AI Overviews and AI Mode pick sources, what ChatGPT, Claude, Perplexity, Gemini and Grok cite, new ad formats inside AI answers, crawler and platform policy changes, and the research behind all of it. Each story is written by Daniel Borodin, links every source it relies on, and ends with what it means for your own AI visibility.
News tells you what changed. To act on it, start with these guides: