Otterly.AI Pricing in 2026: Tiers, Limits, and Is It Worth It?
The sourced breakdown of every plan, the add-on trap that changes the real cost, and an honest worth-it verdict for a solo founder.
Otterly.AI pricing starts at $29/mo (Lite, 15 prompts), then $189/mo Standard (100 prompts) and $489/mo Premium (400 prompts), with Enterprise custom. Every tier tracks 4 engines; Claude and Gemini are paid add-ons. For a solo founder, Lite is a genuinely cheap way to prove AI visibility, but it only monitors.
Otterly.AI is one of the earliest dedicated AI-search visibility trackers, and its published pricing is refreshingly transparent compared with the "book a demo" wall you hit at enterprise tools. It also carries a 4.8 out of 5 rating on G2, where reviewers repeatedly praise fast setup and clear insights (G2, Otterly.AI Reviews, 2026). The catch is that the sticker price and the real price can diverge fast once you add engines. Here is exactly what you pay in 2026, verified against Otterly's own pricing page.
The 2026 tiers and prices
Otterly.AI sells four published tiers plus custom Enterprise. Every base plan tracks the same four engines: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot (Otterly.AI, Pricing page, checked Aug 5 2026). What changes across tiers is the number of tracked prompts, workspaces, and API/MCP access, not the engine coverage.
Lite: $29/mo
Fifteen search prompts, one workspace, unlimited team members, daily tracking, and no API or MCP access. This is the "am I even showing up in AI answers" plan. Fifteen prompts is tight, but for a single product with a handful of core buyer questions it is enough to get a real signal.
Standard: $189/mo
The most-promoted tier. One hundred search prompts, unlimited workspaces and team members, API access (2,000 requests/mo), MCP access (2,000 requests/mo), Agent Analytics (200k events/mo), and 5,000 GEO URL audits per month. This is the agency and multi-brand tier, and the jump from $29 to $189 is steep for a solo operator.
Premium: $489/mo
Four hundred search prompts, unlimited workspaces and team, API and MCP at 5,000 requests each per month, Agent Analytics at 1M events/mo, and 10,000 GEO URL audits monthly. Built for larger agencies and in-house teams tracking many brands at once.
Enterprise: custom
Custom prompt volume, dedicated success management, and negotiated terms. Priced by conversation, so budget for a demo before you plan around it.
Full Otterly.AI pricing table (2026)
| Plan | Monthly | Annual (approx 15% off) | Prompts | Engines | API / MCP |
|---|---|---|---|---|---|
| Lite | $29 | $25/mo | 15 | 4 | None |
| Standard | $189 | $160/mo | 100 | 4 | 2,000 req/mo each |
| Premium | $489 | $422/mo | 400 | 4 | 5,000 req/mo each |
| Enterprise | Custom | Custom | Custom | 4+ | Custom |
Annual billing takes roughly 15% off each tier, so Lite drops to about $25/mo, Standard to about $160/mo, and Premium to about $422/mo when paid yearly (That Marketing Buddy, Otterly.AI Pricing, 2026). All plans are cancellable at any time.
The add-on model: extra engines cost extra
This is the part that surprises people. The four base engines are included, but two of the AI answers your buyers actually read, Claude and Google Gemini, are paid add-ons on top of your plan. Google AI Mode is a separate add-on too. The add-on price also scales with your tier, so the more prompts you track, the more each extra engine costs.
| Add-on | Lite | Standard | Premium |
|---|---|---|---|
| Claude | $29/mo | $109/mo | $439/mo |
| Google Gemini | $9/mo | $59/mo | $149/mo |
| Google AI Mode | $9/mo | $59/mo | $149/mo |
| Extra 100 prompts | $99/mo | $99/mo | $99/mo |
Read the Standard column carefully. A $189 plan that adds Claude ($109) and Gemini ($59) is really $357/mo before you have touched AI Mode. Third-party reviewers flag this same effect: the credit and add-on structure can scale costs quickly as your monitoring needs grow (G2, OtterlyAI Pricing, 2026). Price your real engine list, not the base tier, before you compare Otterly with anything else.
Free trial and billing
Otterly.AI runs a 7-day free trial with no credit card required, so you can wire up your prompts and see your real visibility before paying (Otterly.AI Help Center, Free trial, 2026). That is the right way to test it: load your genuine buyer questions, run a scan, and judge the data quality before the trial ends. Subscriptions bill monthly or annually and cancel anytime.
Who each tier fits
Match the tier to the job rather than the headline price. Most solo founders are over-served by Standard and under-served by nothing at Lite.
- Lite ($29): a solo founder or single-product startup tracking 10 to 15 core buyer questions across the base engines. Proof of visibility, cheaply.
- Standard ($189): agencies and multi-brand teams that need 100 prompts, multiple workspaces, and API or MCP automation.
- Premium ($489): large agencies and in-house teams monitoring many brands with heavy API, MCP, and audit volume.
- Enterprise: organizations needing custom volume, security review, and a success manager.
Otterly AI pricing against the field
On entry price, Otterly.AI is one of the cheapest ways to start tracking AI visibility. Here is how the starting monthly cost compares with the other tools founders shortlist.
| Tool | Entry price | What you get at entry |
|---|---|---|
| Otterly.AI | $29/mo | 15 prompts, 4 engines, monitoring |
| Peec AI | $95/mo | Starter monitoring, more engines included |
| Profound | $99/mo | Starter monitoring; key features at $399 Growth |
| GEOHATS | $49 one-time | Lifetime tracking plus page generation |
Peec AI starts at about $95/mo and Profound at $99/mo, with Profound's useful features arriving at the $399 Growth tier (Ayzeo, Peec AI vs Profound, 2026). On monthly monitoring alone, Otterly's $29 Lite is hard to beat.
Disclosure: GEOHATS is our own tool. We include it because it answers a different question than a pure monitor. Otterly, Peec, and Profound tell you where you are cited; GEOHATS tracks the same buyer questions across five engines and writes the page built to win the citation, for a one-time $49 lifetime price (see GEOHATS pricing). Honest cons: GEOHATS is newer, English and WordPress focused, and it does not have Otterly's years of reviews or its Copilot and Agent Analytics depth. If you only want monitoring, a dedicated tracker like Otterly is the safer, more proven pick.
Is Otterly.ai worth it for a solo founder?
For a solo founder, Otterly.AI is worth it at Lite and hard to justify above it. At $29/mo you get a genuine, low-risk way to see whether AI engines mention your brand and which competitors they cite instead. That is real information you cannot get from Google Analytics, and the free trial lets you confirm the data is useful before you pay a cent.
The honest limit is that Otterly is a monitoring tool. It shows you the gap; it does not close it. When a scan reveals that ChatGPT cites a rival's comparison page instead of you, the fix is still yours to write and publish. If you want the monitor plus the built page in one loop, that is exactly the case for a tool like GEOHATS at $49 lifetime, or for pairing Otterly with your own content workflow. If you need deeper enterprise analytics, Peec AI or Profound reach higher, at higher monthly cost.
Bottom line: start on Lite, stay there while you are solo, and only climb to Standard when 15 prompts genuinely stops being enough. Add Claude or Gemini only after your data proves your buyers read those answers.
Frequently asked questions
How much is Otterly AI pricing in 2026?
Otterly.ai pricing in 2026 has four published tiers: Lite at $29/mo (15 prompts), Standard at $189/mo (100 prompts), Premium at $489/mo (400 prompts), and custom Enterprise. Annual billing saves roughly 15%, so Lite drops to about $25/mo. Every base tier tracks four engines: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Claude and Gemini are paid add-ons on top, verified on Otterly's pricing page on August 5, 2026.
Does the cheapest Otterly.AI plan include all AI engines?
No. The $29 Lite plan includes four engines: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Claude, Google Gemini, and Google AI Mode are separate paid add-ons, and their price scales with your tier ($29, $109, or $439/mo for Claude, for example). If your buyers read Claude or Gemini answers, budget for those add-ons on top of the base plan.
Is there a free trial and does it need a credit card?
Yes. Otterly.AI offers a 7-day free trial with no credit card required, so you can add your prompts and run a real scan before paying. The best way to test any AI visibility tool is to load your genuine buyer questions during the trial and judge the data quality before you commit to a monthly or annual plan.
Is Otterly.ai worth it for a solo founder?
At the Lite tier, yes. $29/mo is a cheap, low-risk way to prove whether AI engines mention your brand and which competitors get cited instead. The caveat is that Otterly only monitors, it does not build the fix. When a scan shows a gap, writing and publishing the page that wins the citation is still on you. Solo founders who want the monitor plus the page in one loop should also look at a build-and-track tool like GEOHATS at $49 lifetime.
How does Otterly.AI pricing compare with Peec AI and Profound?
Otterly is the cheapest to start. Lite is $29/mo, while Peec AI starts near $95/mo and Profound near $99/mo, with Profound's more useful features unlocking at the $399/mo Growth tier. All three are monitoring-first. If you also need pages generated, not just scored, that is where a full-loop tool changes the comparison.
What is the real cost of Otterly.AI Standard once you add engines?
Standard is $189/mo for 100 prompts and four base engines. Adding Claude ($109) and Gemini ($59) takes it to about $357/mo before Google AI Mode. Always price your actual engine list, not the base tier, when you compare Otterly with other AI visibility tools, because the add-ons can more than double the sticker price.
See the gap and get the page that closes it
Otterly tells you where you lose the citation. GEOHATS tracks the same buyer questions across five AI engines and writes the page built to win it, for a one-time $49 lifetime price.
View GEOHATS pricing