AI visibility tools · Head-to-head
Peec AI vs Otterly.AI (2026): Which AI Brand Monitor Should You Pick?
Last updated: August 5, 2026 · All prices checked on vendor pricing pages August 5, 2026
Instant answer
Pick Otterly.AI if you are solo or budget-first: it starts at $29/month and covers 4 AI engines out of the box. Pick Peec AI if you run a team or agency that wants sentiment scoring, source attribution and unlimited seats with EUR billing. Peec starts at €89 (~$95), so the budget case favors Otterly.
Choose Otterly.AI if: you want the cheapest credible entry into AI brand monitoring and 4 engines from day one.
Choose Peec AI if: you need deeper analytics (sentiment, sources, competitor gaps) and many people working in one account.
Both tools do the same core job: run your buyer questions against AI engines on a schedule and report whether your brand shows up and who gets cited instead. This is the monitoring-buyer's comparison with a budget lens. If you also want Profound in the picture, read our 3-way Profound vs Peec AI vs Otterly.AI comparison instead.
Peec AI vs Otterly at a glance
| Factor | Peec AI | Otterly.AI |
|---|---|---|
| Entry price | €89/mo (~$95) Starter | $29/mo Lite |
| Entry prompts | 50 | 15 |
| Mid tier | Pro ~$245/mo, 150 prompts | Standard $189/mo, 100 prompts |
| Top self-serve tier | Advanced ~$495/mo, 350 prompts | Premium $489/mo, 400 prompts |
| Engines included | 3 of a 7-engine pool, every tier | 4 on every tier (ChatGPT, AI Overviews, Perplexity, Copilot) |
| Claude tracking | Enterprise only | Paid add-on from $29/mo |
| Seats | Unlimited on all plans | Unlimited on all plans |
| Workspaces / projects | 1 / 2 / 5 projects by tier | 1 on Lite, unlimited from Standard |
| API + MCP | API offered; entry point not published, MCP server available | Both included at $189 Standard (2,000 req/mo each) |
| G2 rating | ~4.9 (small review count) | 4.8 (42 reviews, July 2026) |
Prices as of August 5, 2026. Sources for every cell are linked in the sections below.
Entry price: how cheap can you start?
Otterly's Lite plan is $29/month for 15 prompts across 4 engines, per the Otterly.AI pricing page (checked August 5, 2026). Annual billing drops it to $25/month. There is no cheaper credible way to put daily AI brand tracking on a card.
Peec AI's Starter is €89/month (~$95), with 50 prompts and 3 AI models, per Geoptie's Peec AI review (checked August 5, 2026). Peec has no plan under that. Its floor is roughly 3x Otterly's.
Prompts per dollar: who gives you more tracking?
Do the division and the picture flips by tier. At entry, the two are nearly identical: Otterly Lite works out to $1.93 per prompt (15 for $29) and Peec Starter to ~$1.90 per prompt (50 for ~$95). At mid tier, Peec Pro is ~$1.63 per prompt (150 for ~$245) against Otterly Standard's $1.89 (100 for $189). At the top, Otterly Premium wins at ~$1.22 per prompt (400 for $489) vs Peec Advanced's ~$1.41 (350 for ~$495).
Watch Otterly's overage pricing: extra prompts cost $99/month per 100, which punishes broad prompt experimentation on Lite, a con also flagged in AI Peekaboo's Otterly review.
Engine coverage: count and which ones
Otterly includes 4 engines on every plan: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode and Gemini are add-ons ($9 to $149/month by tier), and Claude is an add-on from $29/month on Lite ($109 on Standard), all listed on the pricing page. The Otterly homepage puts it plainly: "ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, AI Mode. We track them all."
Peec caps every self-serve plan at 3 models chosen from a 7-engine pool (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini, Grok). A 4th or 5th model costs $35/month on Starter, $85 on Pro and $165 on Advanced. Claude is not in the self-serve pool at all; it sits on the Enterprise tier, per Geoptie's June 2026 teardown, reconfirmed August 5, 2026. Peec is the only one of the two tracking Grok.
Seats and workspaces: two different philosophies
Both tools give unlimited seats on every plan, but they ration the other axis differently. Peec rations projects: 1 on Starter, 2 on Pro, 5 on Advanced. Otterly rations workspaces only at the bottom: 1 on Lite, then unlimited workspaces from Standard ($189).
That maps to two buyer shapes. Peec's model fits an in-house team where ten stakeholders watch one or two brands and nobody wants per-seat math. Otterly's model fits an agency onboarding many client brands: at $189 you can spin up a workspace per client, with the prompt pool as the real constraint. Peec answers agencies with a separate credit-based agency ladder including pitch workspaces, noted in TheNextScoop's comparison.
Analytics depth: sentiment and sources vs simplicity
Peec is the deeper analytics product. It scores sentiment on a 0 to 100 scale with term extraction, attributes which source domains shape AI answers, and surfaces competitor-presence gaps (prompts where rivals appear and you do not). Peec's own positioning: "it shows how LLMs are framing our brand" (peec.ai, checked August 5, 2026).
Otterly trades depth for actionability. Its GEO Audit checks 25+ on-page factors, its Recommendations feature outputs "specific next steps per prompt," and its link-citation view shows the exact URLs engines cite. Reviewers consistently praise the clean UX and one-hour setup. If your team will not read a sentiment dashboard, Otterly's shorter path from data to task wins in practice.
API and MCP access
Otterly publishes exactly what you get: API access and MCP access are both included at Standard ($189/month), 2,000 requests/month each, rising to 5,000 on Premium, plus a Looker Studio connector. That is on the public pricing page, no sales call.
Peec advertises an API ("Connect through our API to automate reporting") and runs an MCP server you can query from Claude or other MCP clients, but its published plan grid does not state an API entry tier; Geoptie's review places API access on Enterprise. If programmatic access is a hard requirement, Otterly's published $189 number is the safer budget line.
Trials and upgrade paths
Trials are a tie: both offer a 7-day free trial, no credit card (Otterly homepage and Peec's signup flow, both checked August 5, 2026). Seven days is short for a category where trend lines need weeks to mean anything, a criticism reviewers make of both.
Upgrade ladders differ. Otterly has a cliff: the jump from $29 Lite to $189 Standard is 6.5x, and the middle is only bridgeable with $99-per-100-prompt add-ons. Peec steps ~$95 to ~$245 to ~$495, roughly 2.5x per step, and bills natively in EUR, which European finance teams prefer for VAT and currency reasons.
Who should pick which: verdicts by profile
- Solo founder or bootstrapped SaaS: Otterly.AI Lite at $29. 15 prompts across 4 engines is enough to learn whether AI answers even mention your category. Peec has nothing at this price.
- In-house SEO or content team (one brand): Peec AI Starter or Pro. Unlimited seats, sentiment and source attribution give a team shared context Otterly does not match.
- Agency with many client brands: Otterly.AI Standard at $189 for unlimited workspaces and white-label-ready reporting; choose Peec's credit-based agency ladder instead if your clients demand sentiment reporting and you bill in EUR.
- EU company with EUR billing requirements: Peec AI. Native EUR pricing and a Berlin-based team.
- Data or engineering team wiring visibility data into pipelines: Otterly.AI Standard: published API and MCP quotas at a known price.
Where each one falls short
Peec AI cons
- No plan under ~$95; no cheap way to test the category.
- 3-model cap on every self-serve tier; broad coverage means $35 to $165 per extra model.
- Claude tracking requires an Enterprise contract.
- API entry tier not published; Looker Studio only on Advanced.
- No historical backfill: data starts the day tracking begins.
Otterly.AI cons
- 15 prompts on Lite is tight; overages cost $99 per 100 prompts.
- The $29 to $189 upgrade cliff has no real middle step.
- Gemini, AI Mode and Claude all cost extra on every tier.
- No Grok tracking at any price.
- Less analytical depth than Peec at the top tier: no 0 to 100 sentiment model.
Switching between them: what migration actually costs
Neither tool imports the other's history, and neither backfills data, so switching resets your trend lines to zero. Your prompt list survives: both export to CSV, and re-entering 50 to 100 prompts takes under an hour. Both connect to Looker Studio (Otterly from Standard, Peec on Advanced), so the practical hedge is a 1-month overlap piped into one external dashboard, then cancel the loser. Budget that overlapping month (about $124 to $284) as the true switching cost.
Pricing deep-dive: total cost at three realistic levels
| Usage level | Peec AI (monthly) | Otterly.AI (monthly) |
|---|---|---|
| Testing the water: 15 prompts, core engines | ~$95 (Starter, 50 prompts, 3 models) | $29 (Lite, 15 prompts, 4 engines) |
| Serious single brand: ~150 prompts, 5 engines incl. Gemini | ~$415 (Pro ~$245 + 4th and 5th models at $85 each; 150 prompts included) | $347 (Standard $189 + Gemini add-on $59 + $99 for 100 extra prompts = 200 prompts, 5 engines) |
| Agency scale: ~400 prompts, multiple brands | ~$495+ (Advanced, 350 prompts, 5 projects; agency ladder priced by credits) | $489 (Premium, 400 prompts, unlimited workspaces) |
Checked August 5, 2026. The middle row shows the trap on both sides: Peec's extra-model fees and Otterly's prompt overages both inflate the sticker price by 40 to 70% at real-world configurations.
Third option: if neither monitoring tool fits
If your blocker is not "am I visible" but "how do I become visible", a monitor alone will not move the number. Pair your monitor with a tool that produces the content AI engines cite: our guide to Otterly.AI alternatives that go beyond monitoring maps that landscape, and the Peec AI pricing teardown details the add-on math used above.
Where GEOHATS fits (disclosure: this is our product)
GEOHATS is not a Peec or Otterly replacement for monitoring depth. It tracks buyer questions across ChatGPT, Claude, Perplexity, Gemini and Grok, then does the part both tools leave to you: finds the gap, writes the page built to win the citation, and publishes it. Honest cons: it samples fewer prompts than either tool here, has no sentiment model like Peec's, publishes direct to WordPress only, and you bring your own AI keys. Lifetime-priced from $49, it sits beside a monitor rather than against one; see the feature comparison or the GEOHATS vs Otterly.AI head-to-head.
FAQ
Peec AI vs Otterly: which one is cheaper for a small business?
Otterly.AI, clearly. Its Lite plan is $29/month (15 prompts, 4 engines) while Peec AI starts at €89 (~$95) for 50 prompts on 3 models. Per prompt they cost almost the same (~$1.90), but the absolute entry price is 3x lower on Otterly. Prices checked August 5, 2026.
Is Peec AI better than Otterly.AI for agencies?
It depends on what your clients buy. Otterly Standard ($189) gives unlimited workspaces, so many client brands fit one bill. Peec's credit-based agency ladder adds pitch workspaces and deeper sentiment reporting, which matters if clients expect brand-perception analysis, and its EUR billing suits European agencies.
Does either tool track Claude?
Otterly.AI tracks Claude as a paid add-on starting at $29/month on Lite ($109 on Standard). Peec AI keeps Claude on its Enterprise tier only; the 7-engine self-serve pool does not include it. If Claude answers matter to your buyers, Otterly is the only self-serve path.
Can I switch from Otterly.AI to Peec AI without losing data?
Your prompt list moves (CSV export, re-enter in under an hour), but your history does not. Neither tool imports competitor data or backfills past answers, so trend lines restart at zero. Run a 1-month overlap into a Looker Studio dashboard if continuity matters.
Do Peec AI and Otterly.AI offer free trials?
Yes, both offer a 7-day free trial with no credit card required (checked August 5, 2026). Seven days is short for trend data, so pre-load your full prompt list on day one to get the most signal before the trial ends.
Which covers more AI engines out of the box?
Otterly.AI: 4 engines on every plan (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot) vs Peec's 3 chosen from a 7-engine pool. Counting add-ons, Otterly reaches 7 including Claude; Peec reaches 5 tracked models and uniquely offers Grok.
Do these tools also fix my AI visibility, or just report it?
Mostly report. Otterly adds GEO audits and per-prompt recommendations; Peec shows which sources to influence. Neither writes or publishes the content that earns citations. That production step stays with your team or a generation-focused tool.
Final verdict
Choose Otterly.AI if you want the cheapest start ($29), 4 engines on day one, or published API + MCP pricing at $189. Choose Peec AI if you run a team or EU agency that will actually use sentiment scoring and source attribution, and a ~$95 floor is fine. For most monitoring-first buyers reading this with a budget lens, Otterly.AI is the pick: it lets you prove the channel for $29 before you spend $200+ anywhere. Ratings back both choices: Otterly holds 4.8/5 on G2 across 42 reviews (July 2026) and a 2025 Gartner Cool Vendor nod, while Peec sits near 4.9/5 on G2 on a smaller review base. More tool teardowns live on the GEOHATS blog.